Society has created an obsession with goals. Whether you are trying to lose weight, educate yourself or learn a new skill, the first method that your trainers or educators will often attempt to persuade you by is an image of the best possible version of yourself. The purpose of this, from a marketing perspective, is the opportunity to entice new customers with the optimism that this vision could become reality.
In a recent paper (When Thinking about Goals Undermines Goal Pursuit – July
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