Well-Groomed - The Rise And Rise Of The Male Skincare Market

The male grooming sector is booming. Far from diminishing since the start of the global economic crisis as so many other consumer sectors have, male grooming has not only maintained a consistent performance but has actually increased global revenue by an average of 6% per year since 2006. Although the market is still marginally dominated by the shaving and deodorant giants, skincare has proved to be the most dynamic category, growing by over 10% per year over the past five years. What is the

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